Success And Money

Incentivized Opt-In List

We all know how it is more important to build your own list of prospects online in comparison to probably just having a list of your friends and family or wasting money purchasing cold and non-responsive generic leads. And frankly, I still have to meet a successful online marketer or networker who earns huge money online but did not build a subscribers or mailing list. Yes, it is quite true that the money is on the list.

Today I thought on sharing three common ways online marketers are building their list and at the same time I will pinpoint my personal preference out of the three.

1. Opt-in form in a lead page. This is I think the most popular among the three. A lead page is fundamentally a focused website that offers enticing reason or reasons so that visitors leave their name and email address in exchange for something like a valuable piece of information that they might be interested in.

Generally, a lead page is a sales page that draws visitors to do only two courses of action — leave or give their name and email in exchange for information (most likely e-books, reports, videos or any valuable digital material).

The opt-in form then is where the visitors input their contact information and once they do it they instantly become part of your mailing list.

2. Pop-up form in your website. Based on its name, this is a form that pops-up in your site which presents the supposedly benefits you are giving out to your eager visitors in return for their contact information.

The pop-up may come out in any part of the site but most likely it is set it to appear only at selected time intervals so as not to disrupt and irritate the visitors.

3. Using email. This form of list building uses mainly your email. In exchange for some free items, you will ask prospects to send a blank email to a specific address as specified in your list building software.

Though this is a less popular method, this is particularly good if you are searching for prospects from an email list like Yahoogroup or other email groups you are a member of.

You send an email to people or groups and just post the instruction on sending an email to your address. There is no need to go to a website or even enter any information as they just need to send a blank email to a specific address.

Of the three, I am personally more inclined to use lead pages because it presents a much focused page that leads your visitor to a course of action. Honestly, pop-ups can be a bit irritating and I personally don’t like seeing pop-ups whenever I go to a site.

So there you have it – the three effective ways in building an opt-in list!

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