
eZine Marketing
Do you have hundreds, even thousands, of opt-in subscribers eagerly waiting for your regular online newsletter? You most likely are sending out copies of your eZine on a consistent basis. By now, you must have realized that it consumes so much of your time and effort to come up with helpful content for your subscribers to read.
On this scenario, maybe you have been speculating on how could you monetize or earn money from your eZine investment.
It is true that eZines were not invented just for you to get nothing out of it or else it could become a losing proposition. Definitely, you can earn money here – a lot of money at that – from creating your own eZine and promoting your subscriber base.
How can it be possible? Here, let us talk on at least ten ways by which you could possibly earn money from your eZine.
1. Market your own products. Your mailing list at your hand means you have a very powerful tool to follow up on your subscribers to pre-sell some offers. You could try to win their trust by establishing good relationship and regular contact, and then in time sell them your products.
2. Promote affiliate products. In online marketing, you are not required to have your own products to be able to sell anything to your subscribers. In fact, the most online marketers are not just marketing their own products but they are also promoting products of other marketers whom they trust. You could join any of the myriad affiliate programs on the net today. You’d be paid a commission for every sale a subscriber of yours buys a product from the affiliate merchant.
3. Directly sell solo ads. This means you allow another internet marketer to promote his products on your eZine by giving him a space in one of your issues where he could talk whatever he is offering. Naturally, this is a paid advertising. However, just be careful that you are dealing with reputable marketers so you can possibly annoy some of your subscribers. For instance, never allow scam type of products to be marketed on your ezine.
4. Paid recommendatory ads. You could also offer to recommend another marketer’s products to your subscribers for a fee. You could do this by writing reviews or recommendations embedded in one of your value-packed content messages.
5. Establish partnerships. Joint ventures can tremendously increase your profits tremendously. However, the established online businessmen would take into consideration your standing in the industry before they could consider you for the partnership. So if you have a mailing list with thousands of subscribers, most likely, they will take you in an instant.
6. Paid subscription. Once your eZine has built an excellent reputation for itself as genuine information and demand for subscription is at an all time high, you could start charging for subscription fees. You can earn money every time new user would subscribe to your eZine service as well in subscription renewal. This could give you great income for many years to come.
7. Build your people or affiliates. The best way to promote your own products is to get some people to help you advertise the same to ever corner of the World Wide Web. Indeed, we are talking about establishing your own affiliate program. And the best source for affiliates is, and will always be, your mailing list.
8. Use your repeat traffic. If you’re engaged in a Pay-Per-click (PPC) program like Google AdSense, then page impressions count. Page impressions are not dependent on unique visitors alone. Repeat visitors are crucial to your sustainable success. Your eZine can help you secure repeat visitors as you’ll have a platform to constantly remind your subscribers about your website.
9. Link your sales page. A lot of online marketers have different websites for each of their products. How would people know where to go? Aside from the organic traffic from the search engines, you could lead the members of your mailing list to your various sales pages by simply including a link on your eZine.
10. Leveraging power. This could be useful by the time you want to sell your website. A website with a mailing list of 10,000 subscribers can command a higher price than a mere website with no mailing list at all. However, you must tell the buyer of some predicaments here. The website and the eZine should be maintained by the buyer. The buyer cannot change everything and expect the existing subscribers to continue their subscription for something totally different from what they have signed up for.