Recruiting Versus Duplicating

Duplicate Now

Duplicate Now

Please allow me to say that your business and your entire life will drastically change for the better if your focus is changed from that of Recruiting to Duplicating. There is no point of being good in hauling people into your business but weeks later only a handful is left because virtually everybody failed in the duplication department.

What does it mean by focusing on Duplicating? Alvin was making on average about $10,000 per week and was the #2 distributor in his company. He belongs to the top of his company’s structure and quite successful for what he is doing. Naturally, people are looking up to him for inspiration and support.

Alvin knows for sure the value of duplication and he made it sure that his people understand the concept as well – not just in words but more so in actions. When he had a qualified prospect on the phone that had already watched his video presentation of the opportunity and had also been on a conference call to get their questions answered — he never try to enroll them himself!

Let me repeat that…Alvin was the #2 income earner in his company … and was making approximately $10,000 per week. Yet, when he had a qualified prospect on the phone, he did not try to enroll that person by himself.

Why? It is because Alvin precisely knew that duplication is the critical key to success in building a home based business! Alvin knew that if he enrolled the prospect the prospect would think that they need to enroll their prospects. And it can put some pressures to the prospect which can lead to withdrawal of interest and passion.

Let’s go to CIDI – or Can I Do It? What if the prospect doesn’t “think” they can enroll a prospect? Would they join Alvin’s business? Most probably not … so what did Alvin do?

Alvin always brought a downline on the phone when it was time to enroll a new distributor. Now what did this do for the prospect? The prospect experienced what it means to build a business using proper duplication techniques.

Tim let his downline ask the enrolling questions for him. And what do you think that made the prospect think? The prospect thought: hey, if I join this business, I don’t need to be the one to enroll my prospects. I can call someone else just like Alvin did with me!

Brilliant, isn’t it?

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Finding The “Just Right” Customers

Goldilocks and the Three Bears

Goldilocks and the Three Bears

I’ve been on the mailing list of a woman named Mallie Gordoni for a long time. I joined her list a few years back, when I was but a college student trying to find ways to promote my band. Her advice has been a major influence on how I do business.

One of the things she always talks about is finding your “just right” customers. She illustrates this idea through the story of Goldilocks and the three bears. In case you are a little rusty when it comes to children’s bedtime stories, the story goes something like this:

Goldilocks is walking through the woods one day when she comes across a house. Never being much of a shy one, she waltzes right on in and discovers three bowls of porridge sitting on a table. She sits down and tries the first one. It’s too cold. Now, this house didn’t have a microwave, so she moves on to the next bowl to see if it’s any better. The next one’s too hot. Patience was never a strong point of hers, so she moves on to the third bowl. This one is just right, so she eats it all up.

Afterward she takes a nap in one of the three beds upstairs, at which time the bears that live in the house return and discover her sleeping. Depending on the version you’re telling, they either eat her in lieu of the bowl of porridge she consumed, or they simply drive her out.

The point is that Goldilocks didn’t try to make the cold bowl or the hot bowl work for her. She didn’t try to force something that wouldn’t have fit anyway. It was probably the only smart choice she made in her string of decisions that day. The cold bowl was not going to get any warmer, and the hot bowl probably wouldn’t have cooled down in time for her to eat it before the bears got back. She knew enough to wait until she found the right bowl of porridge.

It’s kind of’ that way with customers. I started franchising FriendBlastr out a few months ago. On the advertising page I specified that the franchisees had to know HTML and PHP in order to rent my code. This was good. What wasn’t good was that I trusted that disclaimer to ensure that the only people who got copies of my site were qualified for the job.

With every person that came by, I did make sure that they understood the terms of the agreement. The money they made went to me initially and when they wanted their 75% cut, they just had to ask. What I didn’t make sure of was that they were good fits for the job. Some of the people that rented knew next to nothing about HTML and PHP, despite the disclaimer. Others just didn’t know business.

These franchisees have sucked up a large quantity of my time as a result, which was the exact opposite of what I had wanted when I began franchising. My goal was to start generating income without having to be constantly working to promote my website.

Realize that, whatever you choose to sell, not everyone is going to be a good fit. Do not compromise in order to sell to customers that the product probably won’t work for anyway. You want “just right” customers. Anything else will just prove to be a headache.

Alright, quick update on where I’m at with my online stuff: starting this week, I’m going to be paying some workers from India to promote FriendBlastr for $2 an hour. I’m hoping that this will breathe new life into my business, as my job has been taking away too much time from that and my profits have suffered dramatically as a result.

I’m going to give it thirty days and see how it goes. I’m also going to be cleaning the FriendBlastr user list up a bit next Sunday in order to raise the quality of the site. Finally, with every purchase of VIP days, I’ve also begun giving out free copies of a program that helps people accept all their friend requests and then message all their new friends. The program contains a link back to FriendBlastr.

I’m hoping this will help increase return sales.

Note: This is a guest post from a new friend.

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Niche Marketing: Where’s The Beef?

"Where's the Beef?"

"Where's the Beef?"

Are you old enough to remember the 70′s? There was a petite old lady on TV commercials demanding to know, “WHERE’S THE BEEF?”

She became a national icon. Everyone was using her catch phrase to ask where the good stuff was hiding.

Well, there are a many would-be entrepreneurs on the internet who want to know, “Where’s the Beef?”

We keep hearing about these extraordinary Internet incomes …so why are there so many people who haven’t achieved them yet?

Maybe they’re looking in the wrong place. Following the herd is NOT the way to go to find the money online.

The beef is out there, alright, but it’s hidden all over the Internet……in NICHES.

Weird niches. Odd niches. Tiny niches. Niches no marketer has effectively touched yet. Niches ripe for the picking.

And do you know how many niches like this there are? And how many new ones are being created every day?

There are literally hundreds and thousands just waiting to be tapped. So how do you FIND these niches, and how much money can you make?

I’ve found someone who knows. And his name is Tony and he’s made over $114,000 in just the last two months alone using his marketing techniques with these small niches.

His very first niche pulled in $38,000 just from natural traffic, and that’s when he was only beginning to discover the marketing system he uses now.

That same site is still raking in money year after year. And the niche is…well…you’re probably not going to believe this but…the niche is……carpet cleaning!

He’s since gone on to discover other even more profitable niches that are also paying him month in and month out.

You see, it is a matter of finding your won profitable niche and learning how to milk for all of its worth.

Be a niche marketer today!

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