
Network Marketing Is All About Duplication
We all know that your success in network marketing or MLM largely hinges on your capacity to bring in new people or team members into the company. It is all a matter of duplication. Though this industry produces more millionaires than any other, it is also at the same time littered with failures. Let’s talk here why people may not be joining your network marketing business and how you could possibly remedy the situations.
1. The Resources Versus Opportunity Orientation
There is a big wisdom we all can learned with Robert Kiyosaki’s presentation that employee type of people are very much into protecting their assets or resources while that of an entrepreneur is more focused on the right opportunity.
In other words, employees are always afraid on things which can go off beam while those who are entrepreneurs are more concerned on the things that could go correct. To make the point clear, the employee-type of orientation focus on the resources or money they have in their hands rather than looking for the opportunities to make the money grow a hundredfold. Entrepreneurs understand risks and look for ways to mitigate them without losing focus on their dreams and visions.
While a network marketing business opportunity is exceptional in the sense that it could be started even for a few hundred dollars, a lot of people are so blinded by this small risk they lost track of the chance to build on their dreams. It has something largely to do with the employee mindset which is becoming like a comfort zone for a person.
2. Bad Network Marketing Experience
This is actually one of the big reasons why network marketing suffered a not-so-nice kind of reputation. It is because we have been following supposedly MLM leaders who actually have been inadequately trained on proper marketing techniques. How many times have you been tricked, chased, irritated and begged just for you to come to a network marketing presentation?
It is just unfortunately that when people are drawn to the opportunity this way, they will start to think that they will also be doing the same thing. Big negative. Although I am not saying that you can never sponsor someone using bad techniques but I am sure you won’t be enjoying a good success rate and you are damaging your own reputation and that of the industry in general. Frankly speaking, this method is outmoded, unproductive and basically never works. Thankfully, the network marketing industry is now fully realizing of this folly and so we have now brilliant training and coaching designed to make you approach people the correct way.
3. Right Timing
We must always realize that basically most people join people neither the business nor the opportunity though this will come in sooner. Based on the experience of top MLM leaders, this is very true. Now, a network marketing business is basically about duplication and not just receiving the sponsoring bonus. Sooner or later, it will come down to the products. A company having products introduce at the right time can expect more success than those who are having out-of-fashion ones.
While great leaders and an excellent business schemes are very much important, these may not be enough if the products marketed are not living up to their name or maybe the market is very much saturated that it would be hard to make elbows in. If you are involved in the highly crowded nutritional and wellness market, you can still gain success by working with the right people and by being choosy of prospects – they should be more inclined toward health and wellness.
4. You And Your Image
We could learn a lot from this quote from W. Clement Stone: “Sales are contingent upon the attitude of the salesman and not the attitude of the prospect.”
Again, I am always emphasizing that network marketing is all about duplication and not just another sales. That is the big reason why it is sometimes hard to train a die-hard salesperson to appreciate the magnificence of network marketing. It is because they may fail to fully seize the opportunity on passive or residual income.
It is very that when you are marketing to others, you must show people on how to easily duplicate things. Some people are very much gung-ho talking to others doing a 45 minutes presentation but others may not welcome such kind of idea at least at the very beginning. So what you should do is learn to quantify people. Since a lot of people can never do presentations in front of strangers, it would be advisable to first utilize the power of sponsoring tools like videos, events, and conference calls in building the business which in turn give people the chance to see that they can build the business too.
The bottom line is that you should be your first and loyal believer of yourself. Because if you fail to strongly believe in yourself, your dreams and the business, there is no sense to expect anyone to do so.
The more belief you have in the business, the system, the company, your uplines, the products and in yourself, people will sense your burning energy and positivism and more people will choose to work hand in hand with you in the business.